BINI Backs the Philippines’ ASEAN Chairship With “Sama-Sama Tayo”
The music video for BINI’s “Sama-Sama Tayo” is circulating under the ASEAN Philippines 2026 hashtag. Fans sharing it on TikTok say it is out now and point to the Tourism Philippines YouTube channel and DOT PH as its source. Video credit goes to Tourism Philippines.
Why BINI is the voice
The Department of Tourism named BINI one of the country’s newest tourism ambassadors on July 3, 2026. The group will help promote Philippine destinations through the DOT’s “Discover More to Love” campaign. Tourism Secretary Dita Angara-Mathay said each member represents a province or a town and knows what makes it special. The DOT said it wants the partnership to last. BINI had just become the first Filipino act to perform at Coachella in April.
The year behind the song
The Philippines took over the ASEAN chairship on January 1, 2026. The theme is “Navigating Our Future, Together.” It rests on three priorities: peace and security anchors, prosperity corridors, and people empowerment. Leaders met in Cebu in May for the 48th ASEAN Summit. The 49th Summit and related meetings run Nov. 16 to 18 in Metro Manila.
A chairship with a crowded playlist
The chairship already has a few songs. The official anthem, “One Vision, One Ocean,” was unveiled in February. A March 31 memorandum circular directs national agencies and schools, public and private, to play its music video after flag ceremonies. SB19, also a tourism ambassador, sings “Together in Motion,” composed by Anya Lagman. Its video was released through Tourism Philippines on Oct. 3. Sofronio Vasquez debuted “Seas Unbroken” with the Young Voices of the Philippines on the Wish 107.5 Bus.
